Both the companies will use financing support, including the crowdfunding platform Samurai-Crowd, to promote the use of vacant houses or idle assets. Samurai-Crowd allows investors to invest as little as 10,000 yen ($90.4 U.S.).
Established in Mar. last year, startup Rakuten Lifull Stay Inc. is co-owned by Rakuten Inc. (51 percent) and Lifull Co. Ltd. (49 percent). The company started listing its holiday accommodation on vacation rental marketplace VacationStay and MonthlyHomes recently; after a new law that allows landlords to privately rent their properties as short-term accommodations came into effect in June (we reported on it here).