Jumia advertises on Opera News app

11 Jul 2018
Rocket Internet-backed Africa-based online marketplace Jumia is using the Opera News app to tap into the ongoing football World Cup frenzy and offer users heavily discounted items. The campaign also doubles as an opportunity for Jumia to celebrate its sixth anniversary in Africa.
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Adegoke Seun

Adegoke Seun Oyeniyi is a business intelligence and media consultant specialized in helping foreign companies understand or penetrate African markets. He is also an award-winning business writer with Ashoka Scholar and 2016 Media Prize to his credit. He is the AIMGroup West Africa analyst covering major markets like Nigeria, Senegal and Ghana.