Agoda CEO John Brown (LinkedIn profile) said the timing of the partnership couldn’t be more perfect as an increasing number of travellers, globally, choose Agoda for booking apartments and vacation rentals. “… Our customers will have access to even more quality properties to stay in as they explore this amazing country,” Brown said in a news statement.
Established in 2005, Agoda is a subsidiary of Booking Holdings (Nasdaq: BKNG). It currently lists 1.8 million properties in more than 200 countries and territories worldwide.
Rakuten Lifull Stay is co-owned by Rakuten Inc. (51 percent) and Lifull Co. Ltd. (49 percent). It launched its guest house booking site VacationStay last month (we reported on it here). It also operates a monthly rental property site at MonthlyHomes. The company invests in real estate development and promotes vacation rental listings. It recently unveiled plans to establish a six-story hostel (we reported on it here).
The joint venture has already signed listing-sharing agreements with five vacation rental marketplaces: Austin-based HomeAway, South Korean Yanolja, Taiwanese AsiaYo.com, Beijing-based Tujia.com and Amsterdam-based Booking.com. It also signed an agreement with a local short-term accommodation developer and marketer WaQoo, to jointly promote lodging facilities (we reported on it here).