Former Commonwealth Bank Australia (CBA) executive Sam Boer has been appointed CEO of REA Group’s mortgage broking business SmartLine.

Boer (LinkedIn profile), who held multiple roles at CBA since joining in 2004, was most recently the general manager of third-party banking in the retail sector. He will join SmartLine August, 14.

SmartLine CEO Sam Boer

SmartLine CEO Sam Boer

“Sam brings a wealth of experience to this role,” REA Group executive general manager of financial services Andrew Russell (LinkedIn profile">said in a statement to the

Through a “strategic partnership” with the National Australia Bank, the group also operates a “white label” home loan business, Home Loans Broking.

SmartLine’s co-founder and executive director Chris Acret said he looks forward to working with Boer while the business embarks on its next phase of growth with REA Group.

“We’ve known Sam a long time,” Acret said, “he has strong industry experience and we are very comfortable that he will be a good fit for the business and our people.”

Acret, who stayed with the business when it was sold to REA Group, will report directly to Boer.

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