The new option can be used on both the site and apps. Private individuals can use the feature when buying or selling linen, baby clothes, DVDs and films, and shoes. It is free for users and accessible via the messaging system.
LeBonCoin relies on external partner company — which has not been disclosed — to provide its secure payment system. The partner will pay money to sellers only after the receipt of an item is validated.
The process works as follows: the seller and buyer agree on the terms of sale; the seller sends a promise of sale to the buyer; the buyer validates the transaction by paying the agreed price; the buyer confirms the receipt of the item, following which the seller is paid by bank transfer.
LeBonCoin recorded a revenue of €140 million ($164 million U.S.) in 2017, according to parent company Schibsted. It had 160 million total monthly visits in July, according to SimilarWeb.