Facebook is expanding the number of rental apartments available on its Marketplace general classified app and website. This week the company announced a new partnership with Rental Beast, which will make some 6 million rental listings searchable on Marketplace.

The Rental Beast agreement follows last year’s partnerships between Facebook, Zumper and Apartment List. The number of listings for those two rental classifieds companies was not disclosed, although Zumper said it had a million listings on sister site PadMapper.

“This partnership [between Facebook and Rental Beast] comes at a crucial time in real estate when more and more agents are starting to focus on helping renters given that sales inventory is at record lows in most key markets, and homeownership levels have been on a downtrend,” a Rental Beast spokesperson told HousingWire. Rental Beast partner agents, on the other hand, “have seen significant growth” in the last two years while real estate agents “have experienced a 6 percent drop in their median gross income.”

Renting is now the preferred choice for Millennials and for an aging U.S. population which is opting to downsize from their large homes, the spokesperson continued.

Facebook adds that the new agreement with Rental Beast will not affect its existing relationships with Zumper and Apartment List.

Rental Beast says that its 6 million listings represent over 70 percent of the rental inventory in the U.S. and “will be a game changer for renters.”

Boston-based Rental Beast offers renters access to local area experts and licensed real estate agents who can guide them through the rental process. The company also provides brokers, agents, and landlords with a fully integrated leasing platform and “white glove service.”

Print Friendly, PDF & Email

Related Articles