By Marian McPherson, Inman News

News Corp. subsidiary and operator, Move Inc., has announced the acquisition of Opcity, a real estate lead generation technology platform that matches vetted buyers and sellers with real estate agents in real time, for $210 million.

In a press release, says the acquisition of Opcity will allow them to expand their lead generation portfolio two include two options: a traditional lead generation model where agents will vet and convert leads themselves, or the concierge-based model Opcity provides where buyers and sellers are vetted and transaction-ready before they get to the agent.

“Consumers and agents use for one primary purpose — to buy or sell a home,” said Ryan O’Hara, CEO of Move, Inc. in a prepared statement. “This acquisition will help us bring buyers, sellers and agents together with as much simplicity, efficiency and choice as possible.”

“The addition of Opcity to our portfolio will align with our strategy to enhance the experience of consumers while providing our industry partners with more opportunities to connect with clients and grow their businesses.”

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© 2018, Inman News. Reprinted with permission

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