HeyCar, a premium used auto platform launched by Volkswagen Financial Services in Germany in October 2017, has lured long-time sales expert Stefan Page away from AutoScout24, the country’s No. 2 auto portal, AutomobilWoche.de reported (in German) yesterday.

Page (Xing profile) is now the director of sales for HeyCar and responsible for the growth of the site’s dealer partnerships.

Stefan Page

The site, which now lists around 300,000 autos, has publicly stated it intends to take on reigning German portals Mobile.de and AutoScout24.

Two weeks ago, German magazine Handelsblatt reported that auto manufacturer Daimler plans to take a 20 percent stake in the startup, but neither VW nor Daimler has confirmed this.

Page was with AutoScout24 for nearly 10 years, most recently serving as head of strategic accounts from 2016 until his departure last month.

He is the second AutoScout24 executive to make a move within the last month. In August, Sixt Leasing announced that AutoScout24 VP Felix Frank (LinkedIn profile) will join the company as managing director for online retail at the end of the year.

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