Singapore-based real estate agency OrangeTee & Tie is working with property portals and SRX Property, horizontal Carousell, and local bank UOB to launch an app to help agents manage property listings across portals.

With the company’s Agent App, property agents can create, manage and repost listings across several Singapore portals including, EdgeProp, Carousell, and SRX Property. The feature, called Listing Hub, will continue to expand and sync with more portals.

The app also incorporates UOB’s digital home-loan offerings. It includes an affordability calculator and a service that helps agents provide a property valuation and connect buyers with bankers.

“We believe that effective transformation shouldn’t just be restricted to ourselves or within the industry,” OrangeTee & Tie MD Steven Tan (LinkedIn profile) told Business Times. “I think the key difference is we actually open up to not just the industry, but also other industries. It could be banking, it could be fintech companies, or it could be any other company in other industries that are not directly related. As long as we can see that it can add value to consumers, we will work with the parties.”

Three other Singapore real estate agencies — ERA Realty, Huttons Asia and PropNex Realty — worked together to launch SoReal Prop, an online platform for agents and consumers, in March. Ten property agencies signed a partnership agreement with SoReal Prop at its launch.

UOB teamed up with SoRealProp, its founding agencies, and  OrangeTee & Tie earlier this month to develop a range of digital tools for homebuyers. The bank has also announced a partnership with a consortium of seven car distributors and Carousell to offer digital car-financing products for more than eleven car brands.


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