58.com targets rural used auto consumers with rebrand by Tom Marling in Automotive 10 Oct 2018 Classifieds giant 58.com (NYSE: WUBA) has launched a rebranding of its used auto business for consumers outside of the country's biggest cities. Rural consumers are being targeted with a new brand called "Cabbage Prices". The new name is a play on a traditional Chinese colloquialism for unexpected cheapness. The brand will focus on providing consumers with models priced between 30,000 and 50,000 RMB (approx. $4-7,000 U.S.).This article is only available to AIM Group clients. Please subscribe now or log in to view. Share 58 Town58.comAnjuke.comGanji Tom Marling Tom is a PhD candidate in Chinese History at Hong Kong Baptist University, and former PR consultant in Mainland China. He joined the AIM Group in 2016 as a writer/analyst.