Bikroy improves search algorithms

19 Oct 2018

Bangladesh’s No. 1 horizontal Bikroy.com has improved its search algorithms to speed up the search process and allow for multilingual browsing. 

The new system is more advanced. It automatically recognizes whether an input keyword is a brand, category or model. So, even if a user now types “Gari” or “গাড়ি” in Banglish — Bangla interspersed with English — instead of a car, the crawler will come up with the desirable listings. The same goes for other categories like electronics, mobile phones, and jobs.

Bikroy is owned by Sweden-based Saltside Technologies AB. Its sister site, Sri Lankan horizontal Ikman.lk, announced similar changes earlier this month.

After the closure of its main rival Ekhanei.com in May last year (we reported on it here), Bikroy was left with one general classifieds competitor: ClickBd.com. The site’s property vertical competes with BProperty and PBazaar. It also competes with BdJobs.com in recruitment.

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Tariq Ahmed Saeedi

Tariq Ahmed Saeedi writes stories on sharing economies in Asia – particularly Japan, Taiwan, Vietnam, Korea, Pakistan, Bangladesh and Iran. He joined the AIM Group in January 2016. Tariq is also a spotter, monitoring global marketplace industry’s updates. He carries more than 15 years of writing experience. Tariq frequently contributes economic/tech news and analysis to a daily The News International and a magazine. He has also written features and interview articles for various other publications and some of his write-ups have been cited for references in reports by the World Bank and archived in Florida Institute of Technology’s library. Tariq has also narrated corporate website content for Audi importer in Pakistan and others. He started his career from a television’s current affairs department in 2003 and later joined the country’s premier news agency Pakistan Press International.