Off-market property site Nokk launched in Australia

01 Nov 2018

Ben Voltz, a co-founder of Australian marketing tech startup Rokt, is dipping his toe in the proptech space with the launch of a new property site to connect buyers and sellers called Nokk.

Nokk facilitates what’s known in the industry as an “off-market sale,” by enabling property owners to create a property profile through which they can solicit non-binding offers from prospective buyers.

Nokk co-founder Ben Voltz

The site has so far raised $1 million AUD ($720,755 U.S.) from investors like Cadmon Ventures managing director Cameron Low (LinkedIn profile).

It’s similar to Soho, a startup founded by AirTasker co-founder Jonathan Lui, that similarly connects buyers with sellers of unlisted properties. Unlike Nokk, Soho also accepts listings from agents and helps homeowners and property investors manage their property documents.

Voltz (LinkedIn profile) told The Australian Financial Review that he expects Nokk to gain popularity with property owners now that the Australian property market has entered a downturn.

“In a downturn market, owners want a light touch solution so they can dip their toe in the market to see what a buyer is interested in spending on their property, without committing to a hard sale,” he said.

Voltz and his co-founder — former commodities banker William Evans (LinkedIn profile) —  have already signed up 7,000 users and have almost 3,000 properties listed on the site.

By contrast, Soho — which also operates in Singapore — has 65,000 property listings. More than 3,000 agents have also signed up to Soho, making up more than 90 percent of the listings on the site, according to the Financial Review.

Even so, Voltz says that Nokk’s focus on off-market sales only gives it the competitive advantage.

“Our properties are unique to Nokk and solve this problem of how a buyer can access stock without a signboard being out front. We’re focused on delivering that result, rather than building tools for owners to understand their property.”

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Angela Hawksford

Angela is a writer and journalist based in Sydney, Australia. She has extensive knowledge of the Australian real estate industry, having started her career in real estate advertising at News Limited newspapers, where she worked across a number of different mastheads in Sydney. She s also worked in television, magazines and online, and regularly contributes feature articles to The Sydney Morning Herald, MiNDFOOD and The Newcastle Herald. Angela also works as a content writer, creating written content for a number of SMEs across an array of industries, including real estate, education, technology and digital media.