Facebook launches autos vertical in Australia
08 Nov 2018
The service, which already operates in the U.S. and U.K., will allow dealers and consumers to buy and sell used autos through the Facebook marketplace. It also lets buyers communicate directly with dealers and sellers in real time through Facebook’s messenger service.
Facebook’s Asia Pacific director of partnerships Christine Chia (LinkedIn profile) said the company’s marketplace was already a popular destination in Australia for users to find their next car.
“That’s why we’re making this experience even better for car shoppers in Australia,” she said. “By working with leaders in the auto industry, we’re expanding our used car inventory to give people more options to choose from, as well as helping local dealerships reach even more customers.”
CarSales said it partnered with Facebook to simplify the process of “getting inventory where our dealer customers want it to appear.”
Head of AutoTrader Thomas Jung (LinkedIn profile) said the company’s U.S. counterparts’ success as a listing partner with Facebook Marketplace encouraged the site to partner up with Facebook in Australia.
“Facebook Marketplace allows us to reach buyers where it’s most convenient for them and provide another source of quality leads for dealers,” he said.