Facebook launches autos vertical in Australia

08 Nov 2018

Facebook Marketplace has launched its autos vertical in Australia, with leading auto sites CarSales and AutoTrader onboard as listing partners, B&T reported.

Facebook’s Asia Pacific director of partnerships Christine Chia

The service, which already operates in the U.S. and U.K., will allow dealers and consumers to buy and sell used autos through the Facebook marketplace. It also lets buyers communicate directly with dealers and sellers in real time through Facebook’s messenger service.

Facebook’s Asia Pacific director of partnerships Christine Chia (LinkedIn profile) said the company’s marketplace was already a popular destination in Australia for users to find their next car.

“That’s why we’re making this experience even better for car shoppers in Australia,” she said. “By working with leaders in the auto industry, we’re expanding our used car inventory to give people more options to choose from, as well as helping local dealerships reach even more customers.”

CarSales said it partnered with Facebook to simplify the process of “getting inventory where our dealer customers want it to appear.”

Head of AutoTrader Thomas Jung (LinkedIn profile) said the company’s U.S. counterparts’ success as a listing partner with Facebook Marketplace encouraged the site to partner up with Facebook in Australia.

“Facebook Marketplace allows us to reach buyers where it’s most convenient for them and provide another source of quality leads for dealers,” he said.

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Angela Hawksford

Angela is a writer and journalist based in Sydney, Australia. She has extensive knowledge of the Australian real estate industry, having started her career in real estate advertising at News Limited newspapers, where she worked across a number of different mastheads in Sydney. She s also worked in television, magazines and online, and regularly contributes feature articles to The Sydney Morning Herald, MiNDFOOD and The Newcastle Herald. Angela also works as a content writer, creating written content for a number of SMEs across an array of industries, including real estate, education, technology and digital media.