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Leading Japanese career-change site Tenshoku.MyNavi.jp has started promoting manufacturing jobs as the first attempt to introduce industry-specific themes on its platform. 

The sub-site supports matching by offering job-seekers information about market trends and giving them a variety of career-switching options.

The site launched an industry-specific marketing campaign in January, but this is the first time its promoted mid-career manufacturing positions so vociferously, it said in a news statement.

Tokyo-headquartered MyNavi launched manufacturing industry-focused jobs site MyNavi-Seizo.jp earlier this year. The company didn’t mention if it was willing to roll back the start-up after introducing the industry-specific jobs on its flagship brand Tenshoku.

The career site is owned by MyNavi Corp., which was founded in 1973. The company operates two other industry-specific job sites: Pharma.MyNavi.jp for pharmacists and Kango.MyNavi.jp for nursing staff. It also runs a site for part-timers at Baito.MyNavi.jp, a temporary dispatch service Staff.MyNavi.jp, a real estate platform Chintai.MyNavi.jp, and a wedding site at Wedding.MyNavi.jp. The company shut down its gig jobs platform Haken.MyNavi.jp in August last year, after 12-year of its operation.

According to SimilarWeb, Tenshoku saw an average of 8.1 million monthly visitors to its desktop and mobile sites between July and September. Rival career-change site Employment.En-Japan.com (owned by En-Japan Inc.) saw 5.7 million monthly visits while Recruit Holdings‘ Hatalike.jp saw an average of 2.7 million visits a month during the same period.