GlassDoor, the employer review site now owned by Recruit Holdings‘ Indeed, has launched an employer site. GlassDoor for Employers is designed to help companies “recruit and hire quality talent faster and more easily,” industry newsletter OnRec reported.
The new employer channel offers different service packages for small (1 -100 employees), medium (101- 1000) and large companies (1000+).
These services include branding, analytics and integrated applicant tracking software (ATS). The site also offers a free library of articles and resources created to answer frequently asked questions.
Employers can use the site to track employee reviews to “spot trends, see what’s resonating, and make improvements.”
A free basic account lets recruiters update company info, respond to reviews and add photos to their profile. Companies can also request a free trial which allows them to post job listings for free, for seven days.
Paid services include job ads by slot or bundle, employer branding, benchmarking against competitors, highlighting positive reviews, and removing competitor ads from the company’s profile. Employers can also pay for display ad campaigns
GlassDoor’s brand extension fits with Indeed’s larger strategy of evolving into a recruitment services company, rather than a job board / aggregator. This strategy appears to be a rollicking success so far. In October, Indeed reported a 66 percent leap in revenue for its territories outside the United States.