JD.com’s PaiPai surges during Singles’ Day

05 Dec 2018
Google-backed e-commerce giant JD.com’s c-to-b-to-c used goods platform PaiPai saw sales surge during its Singles' Day promotion. The site's used goods general manager Wang Yongliang 王永良 confirmed that sales for the promotional period (November 1-11) were up 254 percent over 2017.
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Tom Marling

Tom is a PhD candidate in Chinese History at Hong Kong Baptist University, and former PR consultant in Mainland China. He joined the AIM Group in 2016 as a writer/analyst.