BeauStyle achieves Instagram success

12 Dec 2018

BeauStyle, a c-to-c app connecting customers with hairdressers in Japan, has amassed more than 100,000 followers on  Instagram.

BeauStyle allows customers to connect with and book appointments with freelance hairdressers. The app has more than 10,000 registered hairstylists — one even has 15,000 Instagram followers, according to a news statement.

The app is owned and operated by Tokyo-based ReJob Inc. that has been providing recruitment services to the personal care industry since Nov. 2009. The company’s other businesses include a beauty and healthcare jobs-matching site Relax-Job and nursing care jobs vertical Relax-Job.com/Kaigo.

BeauStyle faces direct competition from two job sites that focus on the fashion industry: Leverages Inc.‘s Fassione.com and Persol Career Inc.‘s Crede.co.jp. Leverages is enhancing its focus on the nursing care industry and has set up a new company called Leverages Medical Care Inc. to operate nursing recruitment sites.

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Tariq Ahmed Saeedi

Tariq Ahmed Saeedi writes stories on sharing economies in Asia – particularly Japan, Taiwan, Vietnam, Korea, Pakistan, Bangladesh and Iran. He joined the AIM Group in January 2016. Tariq is also a spotter, monitoring global marketplace industry’s updates. He carries more than 15 years of writing experience. Tariq frequently contributes economic/tech news and analysis to a daily The News International and a magazine. He has also written features and interview articles for various other publications and some of his write-ups have been cited for references in reports by the World Bank and archived in Florida Institute of Technology’s library. Tariq has also narrated corporate website content for Audi importer in Pakistan and others. He started his career from a television’s current affairs department in 2003 and later joined the country’s premier news agency Pakistan Press International.