Rental app Badi expands, grows team

09 Jan 2019

Badi, the room rental app that calls itself as a “Tinder for house sharing”, has announced its end-of-year metrics. The Barcelona-based startup expanded to London, Paris, and Rome; raised $10 million; and grew from 25 to 65 staff members. Image result for badi logo

This growth is in line with the objectives announced by founder and CEO Carlos Pierre (LinkedIn profile) in February 2018, when Badi raised $10 million in a Series A round, led by American venture capital firm Spark Capital.

At the time, Pierre told  TechCrunch its goal was to grow the company from 36 to 60 employees by the end of 2018. It also planned to expand to London, Paris, Berlin, Amsterdam, and Dublin. 

The company now also operates in Alicante, Barcelona, Bilbao, Granada, Madrid, Malaga, Salamanca, Seville, and Valencia in Spain; and Milan, Pisa, Rome, Bologna, and Florence in Italy. 

Part of the app’s appeal is that it is free to use, with no fees or commissions. This has no doubt driven user acquisition but it will be interesting to see how Badi goes about earning revenue.

Pierre told U.K. site ThisIsMoney that its aim was to make Badi the default option when looking for a flat.  He said the company doesn’t want to “create barriers” by charging fees. Instead, it plans on creating value-added services in the future.

This echoes the business strategy of marketplace app Wallapop, which was also born in Barcelona. The heavily funded stuff app has yet to show a profit, which suggests that there is a risk in offering something for free and expecting people to pay later.



Cila Warncke

Cila joined AIM Group in 2014 as writer/analyst for Spain. An Anglo-American living in Ibiza, she brings extensive international writing and consulting experience to the role. Educated at University of Pennsylvania (BA) and Glasgow University (MLitt), she has worked for wide range of consumer and B2B publications and companies in Europe and the USA, writing on topics ranging from marketing to travel to music to ultra-marathoning. She uses her writing, research and analytical skills to help clients tell their stories, grow their business, reach new audiences, build loyalty and exploit new media channels. Cila is also an award-winning essayist, creative writer and founder of Creative Writing Ibiza.