PaiPai upgrades, launches quality institute by Tom Marling in Marketplace 10 Jan 2019 Google-backed e-commerce giant JD.com’s c-to-b-to-c used goods platform PaiPai has undergone an image overhaul, unveiling a shorter name, along with a new logo, slogan and business focus. The new PaiPai slogan emphasizes the platform's connections to JD.com, while its official name has been shortened from "PaiPai Used Goods" to just PaiPai.This article is only available to AIM Group clients. Please subscribe now or log in to view. Share JD.comPaipaiXianyuZhuan Zhuan Tom Marling Tom is a PhD candidate in Chinese History at Hong Kong Baptist University, and former PR consultant in Mainland China. He joined the AIM Group in 2016 as a writer/analyst.