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 U.S. +1.407.788.2780     Germany +49.89.6.214.6044 info@aimgroup.com

Google-backed e-commerce giant JD.com’s c-to-b-to-c used goods platform PaiPai has undergone an image overhaul, unveiling a shorter name, along with a new logo, slogan and business focus. The new PaiPai slogan emphasizes the platform's connections to JD.com, while its official name has been shortened from "PaiPai Used Goods" to just PaiPai.

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