Flea market app Rakuma will start offering anonymous shipping in partnership with delivery service Japan Post from next week.

The new service will allow individuals to keep their personal information concealed in c-to-c trading while benefiting from shipping services in more than 33,000 locations nationwide.

Japanese pioneer in c-to-c trade Yahoo Auctions started offering anonymous shipping in partnership with delivery service Yamato Transport in Sept. last year. The marketplace major Mercari also offers a safe and secure anonymous delivery service.

Rakuma is owned by Japanese e-commerce giant Rakuten Inc. The company consolidated its flea market apps Rakuma and Fril earlier last year to challenge Mercari’s hegemony in the market. Fril was launched by Tokyo-based Fablic Inc. in 2012. Rakuten — which had already launched its own app in Japan (2014) and Taiwan (2016) — acquired Fablic Inc four years later.

Another main peer-to-peer marketplace in Japan is Jmty.jp.

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