The new service will allow individuals to keep their personal information concealed in c-to-c trading while benefiting from shipping services in more than 33,000 locations nationwide.
Japanese pioneer in c-to-c trade Yahoo Auctions started offering anonymous shipping in partnership with delivery service Yamato Transport in Sept. last year. The marketplace major Mercari also offers a safe and secure anonymous delivery service.
Rakuma is owned by Japanese e-commerce giant Rakuten Inc. The company consolidated its flea market apps Rakuma and Fril earlier last year to challenge Mercari’s hegemony in the market. Fril was launched by Tokyo-based Fablic Inc. in 2012. Rakuten — which had already launched its own app in Japan (2014) and Taiwan (2016) — acquired Fablic Inc four years later.
Another main peer-to-peer marketplace in Japan is Jmty.jp.