Rakuma offers anonymous delivery

10 Jan 2019

Flea market app Rakuma will start offering anonymous shipping in partnership with delivery service Japan Post from next week.

The new service will allow individuals to keep their personal information concealed in c-to-c trading while benefiting from shipping services in more than 33,000 locations nationwide.

Japanese pioneer in c-to-c trade Yahoo Auctions started offering anonymous shipping in partnership with delivery service Yamato Transport in Sept. last year. The marketplace major Mercari also offers a safe and secure anonymous delivery service.

Rakuma is owned by Japanese e-commerce giant Rakuten Inc. The company consolidated its flea market apps Rakuma and Fril earlier last year to challenge Mercari’s hegemony in the market. Fril was launched by Tokyo-based Fablic Inc. in 2012. Rakuten — which had already launched its own app in Japan (2014) and Taiwan (2016) — acquired Fablic Inc four years later.

Another main peer-to-peer marketplace in Japan is Jmty.jp.


Tariq Ahmed Saeedi

Tariq Ahmed Saeedi writes stories on sharing economies in Asia – particularly Japan, Taiwan, Vietnam, Korea, Pakistan, Bangladesh and Iran. He joined the AIM Group in January 2016. Tariq is also a spotter, monitoring global marketplace industry’s updates. He carries more than 15 years of writing experience. Tariq frequently contributes economic/tech news and analysis to a daily The News International and a magazine. He has also written features and interview articles for various other publications and some of his write-ups have been cited for references in reports by the World Bank and archived in Florida Institute of Technology’s library. Tariq has also narrated corporate website content for Audi importer in Pakistan and others. He started his career from a television’s current affairs department in 2003 and later joined the country’s premier news agency Pakistan Press International.