Recruitment tech startup Jobiak.ai has launched “Jobiak Swap”, a service to help third-party recruiters in the U.S. and Canada replace organic traffic lost after Indeed.com bumped their unpaid ads from its search results. The program is targeting some 13,000 companies affected by Indeed’s new policy.
Jobiak bills itself as “the industry’s first AI-based recruitment marketing platform specifically for Google Jobs.” It offers the following, according to the program’s landing page:
- Post up to 25 active jobs at any one time for free for one year, with discounts available for posting more than 25 jobs.
- Waiving the one-time integration set-up charge.
- A free one-time migration service to post jobs to the Google for Jobs platform using Jobiak.
Jobiak Swap is designed to help companies “tap into the hundreds of millions of job-seekers who begin their search on Google.” Google’s powerful search algorithms aimed at employment have been helping Google for Jobs shake up the international recruiting industry — even before Jobiak offered a way to accelerate the shift from Indeed. The industry is estimated to be worth more $200 billion worldwide.
The new Indeed policy was announced in October 2018 and effective January 7. It requires staffing recruitment-based companies and staffing agencies in the U.S. and Canada to pay sponsorship fees for job listings to receive visibility.
The Swap program was initiated by Jobiak research which showed that the policy change would affect a significant number of job ads. In a blog post, the company reported that there are 19 companies with more than 1,000 jobs each currently posted to Indeed. This represents a total of more than 50,000 jobs. Five firms — Adecco, Maxim Healthcare, CyberCoders, Accountable Health Staffing, and Kelly Services — account for more 30,000 of these.
Massachusetts-based Jobiak was launched by founder and CEO Venkat Janapareddy in January 2018. According to his LinkedIn profile it “leverages an advanced machine learning platform to automate the coding process to get jobs listed on Google for Jobs without employers having to touch the page code.”
In a blog titled “Why Indeedageddon may be great news for you,” Jobiak claims: “The bulk of Indeed’s lost listings may end up on Google for Jobs… The Indeed move may well be a key tipping point for Google for Jobs. As more jobs get added to Google… it increases the reasons for seekers to stay within Google and never leave to go to other boards.”
It seems early to be predicting the demise of Indeed, given its global dominance and top-of-mind status. The latest SimilarWeb figures show that more than 40 percent of its 315 million-plus visits per month are direct traffic (graph below).
However, it will be interesting to see whether Jobiak is correct in predicting that its pay-to-play policy will give a big boost to Google for Jobs in the U.S. and Canada.