The app was founded by Lensa Corp. — a joint venture between En-Japan Inc. (51 percent) and Line Corp. (49 percent) — in Oct. last year. The company hoped to cash in on the 78 million users already using Line’s freeware app and En-Japan’s career-change site En-Tenshoku (at Employment.En-Japan.com).
Career.Line presents listings based on job-seekers’ browsing history. It uses Line’s push notification feature to send job recommendations and interview reminders. An online resume writing tool will be introduced in the near future.
The app’s main competitor is social recruiting site Wantedly.
Tokyo-headquartered En-Japan also operates a jobs site En-Ambi.com for young adults only, a job site focusing openings for executives (at Mid-Tenshoku.com), and a temporary recruitment information site (at Haken.En-Japan.com). The company runs a career site for part-timers at Hb.En-Japan.com and an IT industry-specific site at CareerHack.En-Japan.com. It has three jobs sites dedicated to females: WomanMart.jp, Women.En-Japan.com, and Employment.En-Japan.com/woman.
The group has been offering recruitment services since 2000. It also owns Vietnamese staffing firm Navigos Group, which operates jobs sites VietnamWorks.com and Primus.vn. Vietnam is the company’s priority foreign country.