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Paul Heimann has been promoted to lead EBay Kleinanzeigen. He started his new position as general manager on Jan. 1, the company announced today.

Paul Heimann (Picture from Ebay Kleinanzeigen, with thanks)

Heimann (LinkedIn profile) is now responsible for the strategic development of the company’s online classifieds. He also coordinates its different business units including finance, marketing, product development, and customer service.

The 33-year-old came to Ebay Kleinanzeigen in 2012 when he served as the manager of mobile development and was assigned to build an app development team. From 2015 on he served as chief product officer and chief technology officer and assumed the overall responsibility for the development of EBay Kleinanzeigen’s apps and websites.

“One focus of my new role will be on our real estate category which we want to further establish as an affordable and transparent alternative to our competitors,” Heimann said.

He replaces Rob Cassedy (LinkedIn profile) who stepped down from his position in October. Cassedy is now CEO of the Spanish classifieds company WallaPop.