Facebook expands targeting options for dealers

04 Feb 2019

Auto dealers advertising on Facebook are now able to target prospective car shoppers based on their visits to other pages, websites, and apps from auto brands or dealers.

This is according to OnlineMarketplaces. The publication also reports that the options will be available for the social network, Instagram, and Facebook Audience Network. 

Citing a study by Accenture, the company said that 63 percent of car buyers discover new vehicles online.

It already offered tools to retarget buyers, but they weren’t based on a shopper’s online behavior. Tailored ads can now be generated automatically. They show the most relevant cars to shoppers — even if they haven’t visited the dealer’s page or website.

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Robert Burns