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Data science start-up PreciseTarget has raised $8.3 million in an equity round, according to SEC filings. The company was started by CareerBuilder founder Rob McGovern. 

Founded in 2012, PreciseTarget uses a database of consumer preferences to help companies increase online sales. “It partnered with hundreds of major retailers to create the database, which it says includes profiles on 400 million shoppers and can recommend product sets for individual customers,” DC Inno reported.  

The latest round brings the company’s total funding to $17 million, according to CrunchBase figures. But that’s almost all we know about McGovern’s new venture. 

The serial entrepreneur launched CareerBuilder as NetStart in 1995. It was sold to Knight Ridder (now McClatchy) and Tribune Co. for $680 million in 2000.