Rob McGovern’s PreciseTarget raises $8.3 million
04 Feb 2019
Founded in 2012, PreciseTarget uses a database of consumer preferences to help companies increase online sales. “It partnered with hundreds of major retailers to create the database, which it says includes profiles on 400 million shoppers and can recommend product sets for individual customers,” DC Inno reported.
The latest round brings the company’s total funding to $17 million, according to CrunchBase figures. But that’s almost all we know about McGovern’s new venture.