EBay-owned horizontal AlaMaula to shut down in Argentina

08 Feb 2019

EBay-owned horizontal AlaMaula will shut down on April 4 this year, following increased competition from Naspers-owned horizontal OLX Argentina.

A notice at the AlaMaula site said: “It is time to say goodbye.” Advertisers won’t be able to post new listings beginning March 4, the notice said.

AlaMaula, which used to be the No. 1 horizontal in the country, has struggled to generate revenue as competition from OLX Argentina has increased in the past few years.

In late 2015 AlaMaula pulled out of several markets, including Colombia, Peru and Costa Rica.

It was then just available in Argentina. EBay first acquired AlaMaula in 2011. At the time, it operated in 10 Latin American countries. Later, EBay sold a stake it had at MercadoLibre. More recently, EBay tried to enter the competitive Latin American e-commerce and marketplace markets with sites in Spanish and Portuguese. It also teamed up with Aeropost in Latin America.

SimilarWeb data show AlaMaula still generates significant traffic, as compared with OLX-Argentina. (See chart below.)

AlaMaula started as one site in 2009 but grew to include city and vertical sites in 10 countries.

When EBay bought the company for an undisclosed amount, Pat Kolek, VP of finance and operations for EBay Classifieds Group, said, “AlaMaula is a promising start-up with a fantastic local team whom we are excited to welcome into the EBay Global Classifieds portfolio. … “There is significant untapped potential for online commerce in Latin America and we’re confident by applying the collective experience within our portfolio we can build our next success story.”




Léo Siqueira

Léo Siqueira joined the AIM Group in 2014 as writer and analyst for Latin America. He is a multimedia journalist based in, but not limited to Campinas, Sao Paulo. Siqueira has been writing, reporting, and consulting for different news outlets and corporations in Brazil and in the US. Siqueira has worked for almost three years as a correspondent in Brazil with ICIS, the world’s largest information provider for the global petrochemical industry, and has been working with other global publishers, such as USA TODAY and Motorsport.com. His expertise includes general news coverage, online, print and multimedia journalism, and corporate communications as well. In this particular area, he has been working with international clients.