Leading Vietnamese property vertical BatDongSan.com.vn has introduced new advertising products to help customers promote their listings.

Its Feature Highlight option displays listings more prominently. These ads will be 40 percent bigger than average listings on the site’s desktop version and 130 percent bigger on mobile devices. Contact information is displayed on the search results page, making it easier for viewers to contact the poster.

The company also launched new banner formats for its desktop site. In addition to traditional banners on the sides and bottom of a page,  it now offers full-page static banners, banner slider,  and floating banners.

PropertyGuru, a leading property site operator in Asia, acquired BatDongSan.com.vn from Hanoi-based Dai Viet Group in Nov. last year — exactly two years after its initial investment.

Founded in 2007, BatDongSan employs a staff of 600 across nine provinces. It sees around 10 million visitors and more than 70 million page views a month. The vertical serves 4 million users who post an average of 1 million listings a month. Around 60 percent of its traffic comes from mobile devices. The site competes with MuaBannhaDat and Homedy.com.

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