BatDongSan introduces new ad products

12 Feb 2019

Leading Vietnamese property vertical BatDongSan.com.vn has introduced new advertising products to help customers promote their listings.

Its Feature Highlight option displays listings more prominently. These ads will be 40 percent bigger than average listings on the site’s desktop version and 130 percent bigger on mobile devices. Contact information is displayed on the search results page, making it easier for viewers to contact the poster.

The company also launched new banner formats for its desktop site. In addition to traditional banners on the sides and bottom of a page,  it now offers full-page static banners, banner slider,  and floating banners.

PropertyGuru, a leading property site operator in Asia, acquired BatDongSan.com.vn from Hanoi-based Dai Viet Group in Nov. last year — exactly two years after its initial investment.

Founded in 2007, BatDongSan employs a staff of 600 across nine provinces. It sees around 10 million visitors and more than 70 million page views a month. The vertical serves 4 million users who post an average of 1 million listings a month. Around 60 percent of its traffic comes from mobile devices. The site competes with MuaBannhaDat and Homedy.com.

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Tariq Ahmed Saeedi

Tariq Ahmed Saeedi writes stories on sharing economies in Asia – particularly Japan, Taiwan, Vietnam, Korea, Pakistan, Bangladesh and Iran. He joined the AIM Group in January 2016. Tariq is also a spotter, monitoring global marketplace industry’s updates. He carries more than 15 years of writing experience. Tariq frequently contributes economic/tech news and analysis to a daily The News International and a magazine. He has also written features and interview articles for various other publications and some of his write-ups have been cited for references in reports by the World Bank and archived in Florida Institute of Technology’s library. Tariq has also narrated corporate website content for Audi importer in Pakistan and others. He started his career from a television’s current affairs department in 2003 and later joined the country’s premier news agency Pakistan Press International.