Taobao app reinvention transforms use by Tom Marling in Marketplace 12 Feb 2019 The personalised feed recommendations that were added to the Taobao app in late 2018 are now generating more traffic than traditional search, parent company Alibaba Group Holdings (NYSE: BABA) has confirmed. MAUs across Alibaba’s c-to-c and b-to-c marketplaces, Taobao and Tmall, reached 699 million in December, a quarterly net increase of 33 million. The company’s upgrade to the Taobao app was cited as a key reason... Read MoreThis article is only available to AIM Group clients. Please subscribe now or log in to view. Share alibabaDaniel Yong Zhangtaobaotmall Tom Marling Tom is a PhD candidate in Chinese History at Hong Kong Baptist University, and former PR consultant in Mainland China. He joined the AIM Group in 2016 as a writer/analyst.