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Seek, the No. 1 job site in Australia, is pushing further into the graduate job market, with the acquisition of grad site GradConnection for an undisclosed sum.

Seek’s managing director of Australia and New Zealand

GradConnection was launched in 2008 and lists graduate roles, internships, part-time student jobs, and other entry-level jobs on its site.

It charges employers a fee to list, starting at $65 AUD for 30 days. It also offers annual advertising packages, allowing employers to swap job listings in and out over a 12-month period.

Seek Australia and New Zealand general manager Kendra Banks (LinkedIn profile) told The Australian Financial Review that the acquisition would enable the site to reach job-seekers earlier in their working lives so the site can become their “career partner.”

“We want to be able to support candidates with relevant advice and opportunities through all stages of their career,” she said.

Banks said Seek also plans to find ways to integrate GradConnections with Seek Learning, its search engine for university and VET courses.

A 2019 survey by the Australian Association of Graduate Employers found 79 percent of employers found GradConnection effective to recruit graduates; 69 percent found LinkedIn effective and 58 percent found job sites like Seek, CareerOne and Indeed effective.

GradConnection, which has job sites in the U.S., the U.K. and Asia, will significantly strengthen Seek’s position in the graduate market in Australia and also provide opportunities in the lucrative Chinese graduate market.

The acquisition also highlights Seek’s gradual shift away from being the premier destination for mid-to-high level corporate jobs in Australia to a site to source lower-skilled, entry-level workers.

“If you want to hire relatively low-skilled workers, you’re going to focus on Seek,” recruitment coach Ross Clennett (LinkedIn profile) told the AIM Group. “If you’re after professional talent, corporate talent, then it’s going to be some job sites, but increasingly it’s going to be LinkedIn.”

“If you’re looking to recruit mid-skilled candidates in the corporate market, like an EA or something, you’re going to look at the social media options; Facebook or something like that,” he said.