Naspers-owned Otomoto.pl, the No.1 auto vertical in Poland, has begun listing car parts. The site is promoting its new category via a national television advertising campaign

At the time of writing, there were 1.5 million car part listings on Otomoto. This includes 1.3 million second-hand and 148,597 new car parts. Listings for the category cost PLN3,99 ($1 U.S.) using Naspers’ PayU payment system.

The site’s TV ads feature well-known Polish auto journalists from TVN Turbo: Adam Kornacki and Adam Klimek.

Otomoto received 49.9 million visits in May and is far ahead of other major auto sites in Poland, in terms of traffic. These include Polska PressGratka.pl with 9.2 million visits across all its categories and Agora’s Autotrader.pl with 571,350 visits, according to SimilarWeb.

Related Articles