BitStar Inc., which runs a matching site to connect influencers and companies at BitStar.Tokyo, has rolled out a new marketing and analysis tool, Influencer Power Ranking (IPR), to help advertising agencies find suitable talents.
The tool provides objective data about influencers to help agencies back up their proposals. It collects and analyzes data related to quantitative influence and social media followings. The tool also suggests suitable prices for casting.
Registration with the IPR is free, but the company charges for certain services.