PurpleBricks has confirmed that co-founder Kenny Bruce has returned to the U.K. to take charge of U.K. sales after overseeing changes to the company’s charging structure in Australia.
PurpleBricks Australia has endured a tough time. It recently changed its business model so sellers now have to pay half the fee in advance and the remaining half when a sale is completed. CEO Ryan Dynsdale left in November and was replaced by ex-RightMove executive Neil Tavender (LinkedIn profile).
Bruce’s (LinkedIn profile) return comes a week after PurpleBricks issued a profits warning. It said it expected its U.K. business to meet expectations but that its U.S. and Australian business would not.
At the same time, the real estate site announced its U.K. CEO Lee Wainwright left the business for personal reasons. It’s appointed Vic Darvey (LinkedIn profile) from MoneySuperMarket.com as interim CEO.
U.S. CEO Eric Eckardt also left. He’s been replaced by Bruce’s brother and co-founder Michael Bruce (LinkedIn profile). The U.S. business only charges sellers on completion of a sale.
“As co-founder and global sales director, Kenny Bruce has operated across all our territories and has recently spent considerable time in the US and Australia,” a spokesperson told Property Industry Eye. “He is currently focused on overseeing all aspects of U.K. sales.”