Jumia has welcomed Nigerian-born NBA star, Andre Iguodala as a member of its board of director within the same time it has filed for an initial public offering on the New York Stock Exchange market.

According to news coming out from the Jumia Group, the Golden State Warrior swingman will promote business development and technology in the U.S. on behalf of the Africa-based business. It is also expected that the tech-savvy NBA player and investor will serve as an ambassador for the e-commerce/marketplace site in Silicon Valley leveraging his rich network to bolster Jumia’s clout and standing with investors in Silicon Valley.

Mr Iguodala isn’t a newbie to the world of startup investment and board advisory. He has invested in over 40 companies through F9 Strategies and also partnered with Bloomberg to create the annual Players Technology Summit, which convenes top executives and leaders in the technology, venture capital, and sports communities. Companies like Walker & Company and Twice where he’s invested in and served as a board member on have both been acquired by Procter&Gamble and Ebay respectively.

Speaking on his addition, Jumia’s Co-CEOs, Sacha Poignonnec and Jeremy Hodara expressed their confidence in his abilities:

“Andre is a role model to many of us, and we are very proud to have him join Jumia and help us drive the company forward. We appreciate his commitment and passion for the tech industry and for Africa, and we can’t wait to collaborate and accelerate our impact on the continent.”

Conversely, it is also believed that the choice to go for Iguodala stems from the need to have an ‘African’ at the top level of the marketplace giant. Currently Jumia co-CEOs Sacha Poignonnec and Jeremy Hodara are not African.

“We’re having conversations about diversity and making sure the African culture is in the company, and Sacha [CEO Sacha Poignonnec] is doing a great job with that. I’m trying to incorporate the roots of Africa within the company and continue to expand and get people on the platform,” Iguodala said.

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