In Finland, Schibsted-owned general classified site Tori.fi has given outsiders a glimpse into its visitor profile, listing numbers and the money spent on the site in 2018.

In a blog post, the company said its horizontal is used by more than 2.4 million Finns each month. One-third of users are families with children and the largest single user group are middle-income people who are older than 35 and live in a two-person household.

More than 10.3 million listings were published to the site last year. Around 3 million transactions throughout the year resulted in sellers spending a total of €626 million ($708.1 million U.S.).  August was the most active month of the year, as measured by the number of visitors and listings.

Tori.fi is Finland’s largest general classified site. It has been operating since 2009 and received 10.9 million visits in February, according to SimilarWeb.

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