Japanese horizontal Jimoty (at Jmty.jp) has added an evaluation feature to its various categories that allows buyers to rate their transaction experience and post seller reviews.

Customers can tap the “evaluate” tab displayed at the top of the message detail screen after the transaction is complete. They then need to select a relevant rating and enter a comment before taping the ‘confirm’ button.

The reviews will help visitors make decisions while helping sellers improve their service.

Tokyo-based Jimoty Ltd. has been operating Jmty with a freemium business model since February 2011. The horizontal faces direct competition from Yahoo Auctions. MercariRakuma, and UriDoki.net.

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