Thailand-based online marketplace Tarad.com announced the launch of its new service: U-Commerce. This is part of the company’s effort to transform into a total e-commerce solutions service provider in the increasingly competitive e-commerce market in Thailand.  

Tarad is considered the largest e-commerce company in Thailand. It provides integrated marketplace, e-commerce, and merchant services along with advertising tool. Thailand’s e-commerce competition will continue to be intense for another five years, causing some players to disappear, with only two standing in the end,” founder and CEO Pawoot Pongvitayapanu explained. 

Recognizing that Tarad is incapable of competing against big online marketplace operators, Pawoot decided to remodel the company’s business. The new business model aims to fill up the existing gap in Thailand’s fragmented e-commerce and partner up with the industry giants to offer total solutions for e-commerce.   

U-Commerce is focused on serving SMEs and large brands and businesses. These groups typically conduct e-commerce activities on three platforms: their own sites, e-commerce platforms, and social media. 

U-Commerce works with leading online marketplaces — like Lazada and Shopee as well as social commerce sites like Facebook, to offer end-to-end e-commerce solutions on a one-stop platform. The services include an online marketplace, payments, logistics and fulfillment, advertising and marketing, and customer service and support.  

The service is offered on a freemium model. Sellers get to manage various online stores on the platform. They can fill in product details, upload images, and set a price and stock on the Tarad.com system. The information will then be uploaded and published onto the sellers’ shops on different online marketplace platforms instantly. This enhances the chance for sellers to boost its sales, and most importantly, simplify store management. It allows smaller businesses to compete efficiently against big players in the market.  

Pawoot disclosed that U-Commerce plans to connect with overseas sites like Amazon, EBay, Japan’s Rakuten and the Malaysian government’s site by the end of 2019.  

Founded in 1999, Tarad.com claims to be Thailand’s first online marketplace. The company was later acquired by the leading Japanese e-commerce platform Rakuten in 2009. Rakuten exited the Southeast Asia region seven years later and sold off Tarad. TSpace Digital, registered under Thai beverage and retail conglomerate TCC Group, bought over 51% of the Tarad’s shares from Pawoot in 2018.   

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