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 U.S. +1.407.788.2780     Germany +49.89.6.214.6044 info@aimgroup.com

Smartphone usage in Spain has increased to the point that there are now 114 mobile phone lines for every 100 people. This was one of the key findings of “Digital Society in Spain 2018“, a report from the Telefonica Foundation.Image result for telefonica fundacion

The report found that between 2017 and 2018, the number of phone lines increased from 51.8 million to 53.4 million — in a country of 46 million people. This raises Spain well above the global average of 104 mobile lines for every 100 people.

Telefonica Foundation also reported that 4G coverage now reaches 97 percent of the population — up from 48 percent in 2014.

When it comes to in-home digital technology, 71 percent of Spaniards have fiber-optic internet — more than in Britain, France or Germany.

The rising reliance on smartphones is changing communication patterns. According to the report, 96 percent of 14-24-year-olds use WhatsApp as their primary method of communication. The report dubbed the trend “Generation Mute”. Overall, 95 percent of the population prefers instant messaging to speaking.

Digital skills are not keeping up with demand, according to the report. As many as 10,000 tech job roles are unfilled, due to lack of expertise. In-demand profiles include software engineers, programmers, data specialists, visual interface designers, and robotics engineers.

This hyper-connected, app-loving population offers significant opportunities for classifieds, in terms of giving them a vast, alert audience. The challenge will be standing out amidst the noise and attracting and retaining the tech talent needed to compete.