Doumi, the mobile temp work platform created by classifieds giant (NYSE: WUBA), has launched a new ad campaign fronted by comedy star Guo Degang. He's also inked a deal to be the company's first ever celebrity spokesperson. Guo is a star of the "crosstalk" style of comedy, which involves quickfire comedic banter. He has 68 million followers on social media site Weibo.

This content is part of our business intelligence service. Please click the button below to learn more.