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Doumi, the mobile temp work platform created by classifieds giant 58.com (NYSE: WUBA), has launched a new ad campaign fronted by comedy star Guo Degang. He's also inked a deal to be the company's first ever celebrity spokesperson. Guo is a star of the "crosstalk" style of comedy, which involves quickfire comedic banter. He has 68 million followers on social media site Weibo.

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