According to a new report by third-party analytics platform BigData-Research, China’s big two jobs verticals remain as inseparable as ever at the top of the market. Shanghai-based 51job.com (Nasdaq: JOBS) and Seek-owned Zhaopin‘s monthly average app users for January stood at 9.9 million and 9.4 million, respectively.
Coming in behind them were Boss Zhipin (AKA, Zhipin.com) with 3.8 million app users, and Liepin Tongdao, the mobile executive social network from high-end jobs site Liepin, with just more than 3 million.
There have been indications as of late that Zhaopin was pulling ahead in the wake of an incident in which the data of more than 1.9 million 51job users was found for sale on the dark web last June. According to comments by executive vice president Li Qiang in March, Zhaopin has now surpassed 180 million users, and 4.5 million employers, while 51job.com claims to only have around 120 million users. In December, 51job publicly rejected claims made by Tianfeng Securities that more than 2 million job ads had vanished from its website this year, amid the onset of an economic slowdown.
Zhaopin recorded strong financial growth in the past six months, with sales revenue of $319 million U.S. in H1 2018 — up 39 percent year-over-year. According to parent company Seek Ltd., the switch to a freemium model — implemented in mid-2017 — has been instrumental in driving increases in employers and job postings over the past year. Non-paying business users can post up to ten positions for free on the site.