Shopee rose to No.1 with 184.4 million visits a month, overtaking Alibaba-backed Lazada which saw 179.7 million monthly visitors. Shoppee saw a huge increase in visitors from Thailand and Indonesia, while Lazada saw a 12 percent decline in traffic.
The results were different when based on monthly active users (MAU) — a somewhat more meaningful metric. Lazada holds dominance in the region with the highest MAU, Shopee came in second, followed by Tokopedia.
Founded by Sea Group in 2015, Singapore-based Shopee started off as a c-to-c marketplace. It’s since evolved into a c-to-c and b-to-c (Shopee Mall) hybrid model.
The company has expanded into the Greater Southeast Asia region and even Taiwan over the last four years.