Belgian media group De Persgroep has rebranded as DPG Media. The group owns Dutch and Belgian classified sites, which were united under one managerial team last year.
The move comes after a management reshuffle. Lauri Koop was appointed as the new managing director for classifieds in January while Bastiaan van den Berg joined the company as head of product and innovation and Niki van Wijk as the head of digital marketing and data in May. DPG Media’s unified classifieds division is headed by Erik Roddenhof (LinkedIn profile).
The group’s Dutch classified sites are operated by the unit called De Persgroep Online Services. It runs used-auto site AutoTrack.nl, and niche Dutch jobs site IT Banen. The company also runs two prominent generalist job boards in the Netherlands: NVB and Intermediair, along with a set of non-classified sites. In Belgium, DPG operates a job board Vacature.com.
Jobs are the strongest segment of the group’s classifieds division, and jobs verticals are therefore united into a separate sub-unit called Persgroep Employment Services — which also includes the group’s newspapers that run jobs listings.
De Persgroep recorded revenue of €1.5 billion in 2018 ($1.7 billion U.S.), with €32 million as net profit ($36 million U.S.). Roughly two-thirds of the revenue comes from subscriptions and the rest from advertising. The Online Services division saw revenue of €100 million in 2018 ($112 million U.S.).