Malaysian auto marketplace Carlist.my has announced the launch of a mini program on WeChat, the messaging app, extending its reach to more than 20 million registered Malaysian WeChat users.

The mini program lets users search for cars and directly ask car dealers about models for sale on Carlist.my. The company plans special promotions limited to WeChat users.

Founded by Teoh Yew Jin and Michael Leow in 2009, Carlist.my is owned by ICar Asia Limited. Carlist.my lets users search for cars based on price range, model, year manufactured and generates search results including detail, pictures and videos.

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