Countries around the world are introducing privacy and data protection regulations — as the European Union did in April 2018 — and classifieds sites and marketplaces need to develop their own policies for managing them.

“Marketplaces around the world need to be aware of these privacy regulations for a number of reasons,” Deborah Salons, the senior product and privacy counsel at LetGo, said at the Global Online Marketplaces Summit in Miami.

LetGo’s senior product and privacy counsel Deborah Salons at the Global Online Marketplaces Summit in Miami

“Not only if you decide to scale your business, but also because some of these regulations may affect you even if your company is not located in a specific region.”

Salons recommends marketplaces and classified sites adopt three principles to help guide their approach to data and privacy:

  • Make sure the privacy discussion does not stop at the CEO-CPO relationship and that it flows through the entire company,
  • create a privacy-as-trust discourse to expand the concept beyond a compliance checkpoint,
  • and integrate legal and engineering teams to promote collaboration during the product and design phases.

LetGo itself has integrated both its legal and engineering teams to promote collaboration during the product and design phase.

“At LetGo, we feel our product is our marketplace and that our marketplace actually depends on trust,” Salons said. “The trust we’re talking about is between our buyers and our sellers, as well as between our users and LetGo.”

“At LetGo we respect our users and we respect our users’ privacy.”

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