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One of the largest business and service online marketplaces in Nigeria VConnect.com has rebranded its business arm to Omnibiz.

VConnect for Business services an estimated 15,000 small- and medium-sized businesses. It will now be known as Omnibiz to reflect the unit’s mission to become a “one-stop-shop” for businesses to gain visibility and attract customers. The parent site still remains as VConnect.

“We are changing our name and logo but the product with its great features will stay the same. The way users use the product, discover projects, engage with them… everything remains the same,” the company said in an official statement.

Omnibiz offers online storefronts and CRMs equipped with listing and reputation management, lead generation and conversion, invoicing and payments, and funding tools.

The company recently tied up with Eskimi DSP, a programmatic ad platform, to integrate Eskimi’s audience retargeting feature into its platform. This helps sellers with business accounts re-target audiences outside of the VConnect site.