Spanish online real estate agency Housell.com has raised €12 million ($13.4 million U.S.). Axel Springer‘s real estate division Aviv invested €9 million for a 20 percent share. Around €3 million came from Cerberus, giving the U.S. firm a 6.7 percent stake.
Housell launched in March 2017 and operates in Madrid and Barcelona. It helps property owners sell their homes online, without going through a traditional real estate agency. Services include property valuation, professional floor plans and photos, marketing (including advertising on the main classified portals), and a calendar to manage viewings.
CEO Guillermo Llibre told El Pais that the company is planning one more investment round in the coming 12 months, once it has consolidated its position in Spain. He said Housell has sold more than 2,000 properties since it began operations.
The company charges customers a fixed commission that starts at €945, with additional price options for higher service levels.