Naspers-owned OLX Pakistan has signed a memorandum of understanding with a world-leading property trade show CityScapeGlobal. The horizontal will become the exclusive promoter of the trade show’s next property fair, scheduled to take place in Dubai in September.

The agreement marks the site’s entry into promoting property development.

OLX is following in the footsteps of No.1 Pakistani property vertical The vertical connects private and institutional investors in the local, regional and global real estate industry. It’s owned by Emerging Markets Property Group (EMPG) which also operates in the United Arab Emirates, BProperty in Bangladesh and Mubawab in Morocco.

“We see this partnership with Cityscape as a vital initiative to ensure that all our business partners are being serviced with industry-leading advertising opportunities in the property sector,” CEO Bilal Bajwa said in an emailed statement.

Property is OLX Pakistan’s most successful category with 1.5 million monthly users generating 55 million page views a month on more than 200,000 real estate listings.


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