Andrew Beecher, the chief executive of automotive editorial site CarAdvice, has announced he will step down after five years leading the site. He will be replaced by Alex Parsons, the managing director of Fairfax Media’s events business.

CarAdvice’s incoming CEO Alex Parsons

Beecher’s (LinkedIn profile) departure follows the recent merger of the CarAdvice and Drive editorial teams now that both sites are owned by Nine.

Nine said the appointment of Parsons (LinkedIn profile), who managed the acquisition of CarAdvice in 2016, will allow the company to capitalize on its opportunity in the automotive space.

“Alex has a strong history at Nine, including leading Nine’s initial acquisition of CarAdvice, and it’s great to welcome him back,” Greg Barnes, the CFO of Nine and chairman of CarAdvice, said in a statement.

“He’s a proven leader, and his experience in the digital, advertising and data space will be key as we chart the next stage of growth for CarAdvice.”

Parsons was previously the managing director of NineMSN — the joint venture between Nine and Microsoft — and later the chief digital officer of Nine Entertainment Co. He was also a product director at EBay Australia for three years.

Beecher joined CarAdvice in 2013 as CEO, after a stint at RealEstateView and several years at CarSales.

“I congratulate Andrew for a very successful five-and-a-half years at CarAdvice,” Barnes said. “Andrew has led the team through a period of significant and profitable growth, and firmly established CarAdvice as the leading publisher in the new-car space.”

“I wish him all the very best in the future.”

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